How Vahdam Tea Brewed a Festive Success with Postcards!
This Diwali, Vahdam Tea, a leading luxury tea brand, sought to surprise their top customers with a unique touch. Choosing postcards as their medium, they crafted a memorable, high-impact campaign that stood out in the sea of digital ads.
Key Results That Set the Benchmark for Branding Campaigns:
📩 92% Delivery Rate
9 out of 10 postcards successfully reached Vahdam's top customers—a testament to precise targeting and reliable delivery.
📊 10.72% Click-Through Rate (CTR)
With an eye-catching design and compelling QR code-driven offers, over 1 in 10 recipients visited the website—far surpassing industry email and WhatsApp benchmarks.
🛒 22% Add-to-Cart Rate
Out of those who landed on the website, nearly 1 in 4 added products to their cart, showcasing the postcards' ability to drive intent and engagement.
The Takeaway
In a market saturated with digital marketing campaigns, Vahdam Tea proved that tactile marketing with postcards delivers unparalleled response rates and genuine customer engagement. The combination of thoughtful design, precise targeting, and tangible outreach created a winning formula for reconnecting with loyal customers and standing out during a competitive festive season