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Writer's pictureShishir Modur

Is Your Marketing Turning Into a “Baghban” Tragedy?

Have you ever felt like your marketing efforts resemble the plot of the classic movie Baghban? If you’re scratching your head, let me explain.


Stick With Me Here: Baghban Meets Marketing


In the movie, the elderly parents—representing your long-standing marketing strategy—have spent years nurturing their kids (digital media). However, when they need results the most, they’re left feeling abandoned, as digital ads and SEO efforts don’t always return the love and success you expect.


Much like the “ungrateful children” in Baghban, digital media sometimes fails to deliver the consistent results we desire, even after significant investment. The world of social media ads, SEO, and PPC can feel like a series of endless promises, where immediate gratification often overshadows long-term gains.


Enter the Adopted Hero: Tangible Marketing



Picture of the movie Baghban


Just as the adopted child in the movie swoops in to save the day, targeted tangible marketing strategies—like personalized postcards and product leaflets—bring the personal touch that digital channels sometimes miss. Tangible marketing isn’t just a nostalgic throwback; it’s the underdog that drives real engagement and meaningful connections with your audience.

Here’s why tangible marketing works:


  1. Emotional Connection: Just like in Baghban, where the emotional bond is everything, a personalized postcard or leaflet delivers a personal touch that digital marketing often lacks.


  2. Breaking Through Digital Noise: With everyone investing in digital ads, your message can easily get lost. A physical mail piece, however, stands out in a crowded inbox and leaves a lasting impression.


  3. High-Impact ROI: Tangible marketing offers strong return on investment, often generating higher engagement rates compared to digital campaigns.


Tactile Marketing: The Adopted Hero of Your Strategy


So, if your digital channels seem like those ungrateful kids, it’s time to bring in the “adopted hero” of tactile marketing. Your clients will appreciate the personal touch, and you’ll see the impactful results firsthand.


Ready to Harness the Power of Tangible Marketing?


At Conwert.in, we specialize in helping businesses like yours leverage targeted, tangible strategies to cut through the digital noise. Get in touch with us today and discover how postcards and other offline marketing tools can breathe new life into your campaigns. Don’t let your marketing become a Baghban tragedy—adopt a hero today!


Reach out to us now to discuss how we can bring impactful results to your business with tangible marketing. Click here to learn more.

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