How CleverTap’s Black Friday Postcards Achieved 250% Higher CTRs in Record Time
The Challenge
Ten days before Black Friday, Clevertap came to us with a bold request:
“Can you deliver a nationwide postcard campaign fast enough to make an impact?”
The goal was clear—drive Black Friday sales by engaging customers with personalized, tangible communication that would stand out amidst the digital noise. We faced three key challenges:
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A Tight Deadline: Execute design, printing, and nationwide delivery in less than 24 hours.
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Two Unique Cohorts: Tailored postcards for both churned customers and existing loyal ones.
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Precision Delivery: Ensure that postcards arrived in time to influence shopping decisions.
How We Delivered in Record Time
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Lightning-Fast Turnaround: From design sign-off to printing, prepping, and dispatching, we completed the process in under 24 hours, ensuring all postcards hit the road swiftly.
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Strategic Timing: We optimized delivery schedules to ensure customers received postcards ahead of Black Friday, leaving ample time to act on the offers.
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Targeted Messaging: Separate, personalized campaigns for churned and existing customers ensured relevance and engagement.
The Results: Outstanding Performance
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70.3% Delivery Rate for Existing Customers: Despite challenging address quality, we successfully reached the majority of this segment.
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CTR of 6.73% for Existing Customers and 7.41% for Churned Customers: These figures are 250% higher than the average CTR of push notifications (2%) or emails (2.6%), proving the power of tangible communication.
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Memorable Engagement: Customers engaged early, showing how impactful physical touchpoints are in driving attention during high-competition periods.
Client Words That Fuel Us
“Working with the Conwert team was a fantastic experience. Even with tight deadlines and some challenges around address quality, they pulled off a postcard marketing campaign that truly stood out. The postcards were beautifully executed and showed how offline branding can still create meaningful customer engagement.
What impressed me most was their attention to detail—the insightful dashboard made it so easy to track results and draw actionable insights. I’d highly recommend Conwert.in to anyone looking for creative and effective marketing solutions that blend traditional and digital approaches seamlessly.”
— ABHINAY JAIN, Director, Product Led Growth, Clevertap
This kind of feedback reinforces our belief that tangible, personalized marketing mediums like postcards can create an unforgettable impact, even under tight deadlines and challenging conditions.
Key Takeaways for Marketers
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Postcards Break Through the Clutter: In a sea of emails and notifications, physical mail stands out, offering a tactile and memorable experience.
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Higher Engagement with Churned Customers: Despite lower delivery rates due to poor address quality, churned customers responded more enthusiastically, highlighting the opportunity to win back lapsed users.
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Speed and Precision Matter: Even with tight deadlines, tailored messaging and meticulous execution can create significant impact.
Is Your Brand Ready to Stand Out?
Black Friday campaigns demand creativity, and Clevertap’s story proves that postcards are a powerful way to cut through the digital noise. If you’re looking to combine speed, precision, and outstanding results in your next campaign, let’s make it happen.