Shumee Leans Into Conwert for Rewarding VIP Customers
Shumee is Indian, mom-made toy brand passionate about making playtime development-friendly, child-safe, and sustainable. They design engaging, open ended wooden toys, games, and activity boxes for ages 0 to 6. Every shumee toy is handcrafted by local artisans using natural materials and non-toxic colours.
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For their 9th Birthday - Shumee wanted to reward their top spending customers. Finding their regular channels not so effective, they tried Conwert postcards as a medium for a pilot campaign- and boy were they blown away!
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The Magical Campaign:
Embarking on this journey, Conwert.in sent forth 477 postcards into the world. Of these, 346 found their way to eager hands, igniting curiosity and smiles wherever they landed. Among these, 19 souls ventured deeper into the enchanted world, scanning the postcards and stepping into a universe of toys and wonders.
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The Charms of Engagement:
Within this enchanted realm, a fascinating discovery was made: 74% of these enchanted hearts transformed curiosity into action when they bought after scanning the offer on the card, inviting our toys into the embrace of their homes.
The Treasure Hunt Ends in Joy:
The culmination of this magical odyssey brought forth incredible joy. 14 families, drawn into the spell of our postcards, not only found delight but also contributed to a total business exceeding Rs. 26,000. These postcards, crafted with love, stirred hearts, sparked smiles, and created tangible connections.
The Spell Lives On:
In the tapestry of Conwert.in's creations, each postcard is a story waiting to be told. The Shumee Chronicles stand as a testament to the potent blend of personal connections, creative brilliance, and a sprinkle of Conwert.in magic. As the tale continues - Shumee is doing much larger campaign next with Conwert!