A Postcard Marketing Tale for
SamosaParty.in
Once upon a time in the land of digital marketing, Conwert, a savvy marketing startup, joined forces
with Samosaparty.in, an online food delivery platform, to cook up an irresistible offline postcard
marketing campaign. Their mission? To reignite the taste buds and loyalty of 347 existing customers.
Let's dive into this mouthwatering case study and savor the delicious results!
The Plan
Picture this: Samosaparty and Conwert carefully curated a list of 347 loyal customers who had
previously experienced the samosa magic of Samosaparty.in. Armed with creativity and a dash of
spice, they concocted visually enticing postcards featuring mouthwatering samosas and
finger-licking-good offers. These postcards were destined to land right in the hands of the chosen
few.
But wait, there was more! To add a pinch of personalization, Conwert sprinkled each postcard with a
unique promo code and an offer of 50% discount given by SamosaParty & which was not available
on their website or any of their digital channels. It was like sending a secret message, whispered from
one samosa lover to another. The excitement was palpable.
With perfect timing, the postcards took flight, journeying through the postal realm to reach the cozy
homes of the lucky recipients.
Each postcard bore a crystal-clear call-to-action: an invitation to visit Samosaparty.in and unlock the
magic by entering their unique promo code and getting their favourite food at half the price! It was an
offer too tempting to resist.
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The Results
And then, the magic happened! Customers, their curiosity piqued, flocked to their computers and
mobile devices. The click-through rate (CTR) through the QR code soared to an impressive ~10%. It
seemed like the postcards had sprinkled a sprinkle of enchantment, guiding them straight to the land
of Samosaparty.in.