A/B Testing Triumph for Happy Jars with Conwert's Expertise
A startup creating premium organic nut butters and spreads, Happy Jars is a brand that is loved by the fitness freaks as well as health conscious Indians.
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As a pilot project - Happy Jars wanted to target customers who had done at least 2 purchases in the previous 2 months and nudge them towards the 3rd purchase.
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In the strategic realm of marketing experiments, Conwert meticulously curated an A/B testing campaign for Happy Jars. Visualize this: 1500 postcards meticulously split into 2 captivating designs and offers, each promising a distinct flavor of customer delight and a boost in sales.
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The Sizzle and Pop:
Happy Jars unveiled 2 postcard variations, Card A and Card B, each meticulously delivered to 750 discerning recipients. Card A, boasting a 22.73% conversion rate after the QR code scan, crafted an enticing narrative. Meanwhile, Card B, flaunting an impressive 47.62% conversion rate after the QR code scan, captivated customers. All this, complemented by an Average Order Value of Rs. 800, ensuring a consistent taste of customer satisfaction.
Card A
Card B
The Secret Ingredients:
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Design Alchemy: Card B's design took center stage, converting 10 scans into sales, showcasing the artistry of aesthetic appeal.
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Offer Magic: The irresistible offer on Card B doubled the conversions, revealing the potency of a compelling deal in the recipe for success.
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Revenue Feast: With 1500 postcards and the strategic touch of A/B testing, Happy Jars orchestrated a marketing storm, generating a substantial revenue of Rs 12,000 for the pilot.
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The Recipe for Success:
With Conwert.in's expertise and the precision of A/B testing, Happy Jars relished a strategic triumph. The amalgamation of creative design, alluring offers, and meticulous experimentation transformed an ordinary campaign into a strategic feast of conversions and revenue. This case study not only highlights conversions but the precision of turning curiosity into a delightful customer journey, establishing Happy Jars as the preferred flavor for every refined palate.