DaMENSCH is one of the leading menswear brand that offers premium innerwear collection for men.

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DaMensch, a prominent D2C brand, faced a challenge with a segment of customers who had disengaged from their brand for a considerable period, ranging from 8 months to 2 years. Enter a brilliant partnership - to target and "conwert" over 15,000+ customers.

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Innovative Approach: The Leaflet Blitz

Forget boring emails & Whatsapp messages – they went for gold with glossy, 6-page leaflets that screamed "Open Me!" Loaded with DaMensch's latest jaw-dropping designs, they were impossible to ignore.

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Integration of QR Codes: The Magic Touch

But here's the kicker: they didn't just stop at flashy paper. Oh no, they slapped QR codes on them like confetti at a party. Scan and voilà! Customers were whisked straight to DaMensch's website in a blink.

Results and Impact: Cha-Ching!

Hold onto your hats because the numbers are wild. Their leaflet frenzy reawakened 700+ sleepy shoppers, driving a jaw-dropping 6%+ click-through rate (CTR). And the best part? It rained transactions – over 1030 of them, to be exact – pouring in a whopping Rs. 18,50,000+ in revenue.

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The average order value (AOV) saw a notable increase of 12.5%, from Rs 1600 to Rs 1800. This indicates a deeper level of engagement and propensity to spend among the reactivated customer base. And there was massive engagement and branding with over 55% of transactions happening 4th week onwards!

 

Conclusion: Time to Celebrate!

In summary, Conwert's unconventional leaflet campaign proved to be a transformative initiative for DaMensch. By reconnecting with their customer base and driving substantial revenue growth, we demonstrated the power of innovative thinking and strategic execution. This case study underscores the importance of creativity and adaptability in modern marketing strategies.