Winning Over Fans Post-Shark Tank: Bummer's Journey

Bummer, Shark Tank India's favorite undergarment brand, scored big with our postcard marketing campaign. Check out how we did it:

1️⃣ Sent postcards to 2 customer cohorts

2️⃣ Crushed it with an 8.5% CTR 

3️⃣ Nailed an 11% conversion rate

Here's the lowdown:

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Cool Strategy:

➝ Sent out super cool postcards with the founder himself at the front and center

➝ Targeted two key groups: Winback and Cart Abandonment

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High Engagement: 

➝ Postcards snagged an 8.5% CTR—people loved them! 

➝ Eye-catching design and the founder's appearance made a real impact